Consumers are faced with increasing numbers of advertisements from competing companies. To what extent do you think consumers are influenced by advertisements? What measures can be taken to protect them?
In recent years, people are bombarded with all kinds of advertisements rather than being well informed about details of newly launched products. This essay believes that the excessive popularity of marketing has a profound influence on customers and some measures will protect them.
Advertising’s increasing prevalence has several detrimental effects on consumers. First of all, commercials might make people buy products they really don’t need. Many firms tend to downplay the quality of their products in order to reach prospective customers and create brand awareness. Subsequently, unwary consumers swayed by glamorous advertising are easily tempted to obtain impulsively products that are of little use to them. Second, advertising’s increasing popularity can also cause people to develop bad habits. For instance, when young men are not mature enough to differentiate between right and wrong or to decide what is permissible within society, they may become addicted to playing video games if they are exposed to commercials that frequently promote such items.
There are several approaches to protecting the public from the adverse effects of ads that should be taken into account. Governments will impose on the advertising industry a strict regulation. Under effective control, most businesses would be more responsible and truthful in promoting their products through online advertising or prime-time television commercial advertising. This would enable buyers with greater confidence and ability to choose the most appropriate and reliable goods. In fact, shoppers should have a comprehensive plan of what they are going to buy before they shop. By doing so, consumers will have time to prepare and make a wise decision about what items should be bought, which eventually saves a lot of money spent on wasteful advertised goods.
In addition, while excessive advertising prevalence brings several risks to consumers, there are several successful strategies to protecting consumers from advertising’s negative influences.
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